on page seo - 'the dynamite version'

 on-page SEO is the activity done over our website content and upon its presence in front of the users and to boost the interactions of the users. on-page SEO is the first and major factor for our website for ranking on the SERP, cause google wants to put those sites over SERP which are correct for the user intent and solve them to at a higher extent and all this happens when your content is relevant to the user’s query, properly managed for the targeted keyword also using visuals and many other information boosters to satisfy the user’s query and get ranked over SERP.

take on page seriously

people usually do not take on-page SEO seriously over other factors like off-page and etc. in the race of ranking over google people usually just focus on the factors for famousing their sites by building backlinks, off-page activities, keyword stuffing, manipulating the googles algorithms which is counted under the spamming and can harm your ranking, the site owners forget that at the end whatever we are doing is just for the users not for the crawler if a user is satisfied we can rank over the internet without those spammy activities, naturally.

focus over your content and your presence to the users by which they like you more and prefer you among all their searches, ranking will enhance naturally.

Thinks to work in ON-PAGE SEO

1)content optimization

2)meta tags optimization

3)visual information

4)keywords optimization

5)structure and linking

6)links and technical terms

Content optimisation

try to use targeted keyword in starting paras of your blog

 using targetted keyword in starting your blog has many reasons for a good ranking , like according to the user if user find his queries targetted in the starting paras of your blog the rate of his reading the whole blog increases cause user gets bounded by your content, thinking that this is the right place for his query and will spend much time in it.

 technically effect according to the boat of using keyword early is that google pay more weightage to your starting content just like if we liked one dish in a restaurant so we would try the other item also, if google finds our content relevant for a query in the staring, so the rate of paying more attention to the whole content increases. also crawler gives every content a crawling budget, this is the time given by boat for crawling your content,  so if crawler find more keyword in the starting of your blog the relevancy of content increases.

Focus the keyword in h1 ans other heading tags

targetting the keyword among the heading tags justifies the relevancy of your content fantastically to the crawler and the user. also it enhances the quality of your content by which it helps google to understand the content easily.

write indepth content

use the highly explainable and researched content which could solve the user intent at higher extent and the length and the depth of the information should be more relevant then the competitor by which boat could give you the top rank over the serp results and could give you high traffic 

 

Maintain a rich keyword density

always use the targeted keyword in your whole content to justify its relevancy to the boat and users for a particular query and neeche.

there is not any kind of particular guideline or instruction for the keyword density in content but a standard is always followed of 1 to 2 % of keyword targeting in the content. this always helps the crawler to understand the relevancy of your content and particularise the content for a query on the Google SERP.

also, the user gets to know about the perfect solutions for his query and will pay more attention and time on your content.

Maintain uniform keyword targeting

whenever you start writing content and want to rank on serp for a particular keyword, so we need to maintain a high keyword frequency in our content. but for a user-friendly and ranking eligible content the keyword use should seem naturally used not manually stuffed under the content which will look irrelevant and spammy and can harm the ranking of our content, so we need to maintain the uniform use of keyword along the whole content to make it understandable to boat and users also.

so definitely use the keyword in uniform manner throughout your content and make it useful for users but it should not look manually stuffed which can harm your content ranking.

Use relevant outbound links

you should also use relevant external links in your content to make it more informative and up to the point, external linking makes the topic more relevant and clearer in front of the crawler to increase its ranking upon the particular keyword cause it present your topic in more depth to the user and the boat by which user will spent more time to your site and boat will rank up your relevant site first on serp.

it is tested also that external linked content rank better than non linked one.

use proper internal linking(link juice method)

link juice method is the concept of transferring the reputation of your high reputated pages or post to the new or less reputated content by linking them to your own content.

by this method the crawler can get redirected from your relevant or reputated page to the linked low reputated page and crawl the content by which you can conceuse the authority of one page to get the other page of your site get crawled, so this is called the link juice concept where you pass on pages authorated juice to your other new pages. 

so it states that internal linking is so important for making our pages more relevant and increase their authority by passing the link juice, but with some limitations like:

1) the links used should be relevant to each other. they should be related to each other and should contain relevant information about each other.

2) no of external links should be limited and in adequate amount which maintains the equilibrium to both pages cause if more links will be used so all the juice will pass into other pages and can harm your ranking also the information can get irrelevant.

uniqueness of the content

their are millions of content creators on internet and all of them provides the highly valuable and informative content to the user and they all have a huge users addicted to their content, so if you want to outrank them so something unique and out of the box thing and creativity is needed which could attract those users and boat and divert the audience into your court, and this task needs all the uniqueness and hard work, so to rank over serp for a particular neeche creativity is firstly needed with unique

search intent should be solved

your content should solve the searching reason of the user which is the most important thing for even starting a website and this is the main reason for your ranking over serp and the more easily and bitterly you solve the users intent the higher you rank over internet and get the desired traffic for your content.

so try to target the search intent of the user by which both user and boat could give you importance and prioritize your content.

tags optimization

modify your title tags

for making a highly quality content to rank over serp you need to modify and customize your title tags betterly cause crawler first crawl your titles before the content and prioritize your content upon them also title is the factor that tells crawler what your content is all about and rank your content according to them.

also of your targeted keyword occurs in your title that is just like cherry over the cake and can boost the relevancy of your content to the next level

use tag modifiers and power words in your title and content

for targeting a large no of audience you need to attract them emotionally by your title presentation cause this the thing which is first shown over serp and title is the thing which makes the user to read the whole content and click for whole information.

so you need to target the emotional feeling of the viewer by which your title could get their attention in no time, these words are called the power words wich gathers the users attention. so customize your title tag and target the emotional site of the viewer.

their are some factors which are seen:

1) people click more over the numerical results

like: top 10, best 4 etc

2) use modifiers

like: (new guide), (2020), (latest updated) etc

3) use your brand if it is famous

 

use keyword rich meta title

 cause titles are shown over serp to the users so you need to target and use the search query or keyword in title by which user will feel that your content can solve their intent betterly also google can see that your content is more relevant for the particular keyword and also can understand that what your content is all about.

use targeted keyword in meta description

this has also the same reason cause the meta description is the summary content which is shown to the user that what your content is all about so it is important for both crawler and the user to know that what about your content is to increase the CTR of your site as well as the ranking cause the use of keyword will show the crawler that your content is relevant for the particular query

so this makes the use of targeted keyword in the meta description more useful for ranking also increase the relevancy of your content.

canonical tags

 

use proper tags in your content such as canonical tags, which ensures that the pages of our websites do not compete with each other like if we have two pages of same neeche on our site and we think that one of them is more relevant for that neeche and other one os a part of that page so we can set canonical tags for this condition.

in this we use this tag and provide the authority to the more relevant page by which both of them do not compete with each other for ranking

use FAQs and reviews schema

schema is the additional information of our site which is showed in serp to the user to attract them and give them a short description of our site and its relevancy.

this is highly important and considered as a good ranking factor which is important for boat and user both of their point of views.so definitely add schema to your site and get the improve in ranking and traffic to your site.

get the content ready for snippet postion

zero position also called as featured snippet it is the position on the top of the serp result and it can be the turning point for your content and can increase your CTR at very high level. so customize your content up to the point and get selected for the snippet position for the particular neeche.

 

visual informations

images information

to rank on internet for a keyword we need to provide the best information about that topic and cover it better than any other competition over serp, so it takes deep research and covering every topic deeply and using every factor to provide the best information about it like visuals also.

people understands every thing better with the images or visuals so it becomes very important to use images in our content for a better information for user and also gives a great signal for the boat to rank on the top.

video informations

it is also very new and relevant way of providing the particular information to the user for a particular neeche, so try to embed the informative video about the topic to cover it more deeply and gather the viewers information strongly.

images and video optimization

it is now clear that visual information is very important to provide an in-depth information about the particular neeche to the user but it is very important to optimize them before using them for the site cause images and videos gather a large space of our site which can slow up the sites speed so it is so important to compress the visuals information which gather the high storage of our site.

so to not decrease the user experience of your site cause of lazy loading always try to compress the widgets used .

keyword optimization

LSI keywords

LSI keywords are those keywords which helps us to enhance the quality of the content related to the particular neeche, these are the queries which are shown on the google serp related to the particular neeche these are generally the related queries of the users to the topic if you cover these under your content so it is highly eligible for ranking on google cause of its high relevency and in-depth information for the user and by which ranking chances increases automatically.

voice searches

as the google is growing worldwide the number of voice searches are also increasing and will keep increasing in future, so voice searches are generally long tail keywords which user searches for deep information, so customize your content for the voice searches to gain more traffic.

links and technical terms

URL of site

URL is the address of our site or page so it is necessary to keep our URL short and particular bu which it could be easy for boat to understand and read also to the users, URL are also an important factor for ranking like it is important to use focused keyword in our URL for the content also contain the dates and categories.

so customize your URL according to the boat and get a very small boost for your ranking

Robots.txt file

 

A site contains a lot of pages and posts and all of them have different references for crawling and indexing, their are a lot of pages in our sites which are not so important to be crawled or indexed but some are very important to be crawled or indexed, and we also know that every site has got a crawling budget and a specific amount of pages can be crawled at a time so to remove the prioritizing problem of pages Robots.txt comes into play where we list those pages which are not so much important to be crawled like about us, contact us page by which the time could get utilized and other pages could get more preference to be crawled.

sitemap

sitemap is kind a file document which is used to get all our pages, posts or the whole content of the website in a file, it is kind of a directory where all things are submitted. the use of sitemap is that whenever we have to submit our site for crawling like on search console so we can put the sitemap there and all the pages and content of our site get crawled at once.

this file makes the work of single activities easy and the bulk action is whey more usable.

Alt text optimization

Whenever we use images and videos for our content, so at the time of loading sometimes the browser could not load the particular image at that time a text is displayed in place of image which shortly describe the image by which user could know the motive of the image that was used. also for the visually impaired peoples browser a text is presented in place of image which describes the image.

so when a text is used in alternate of the image so it is called the alt. text. this is also important for ranking, we can use the focused keyword with the alt text but it should not look like keyword stuffing it should come naturally

404 error and redirection

sometimes a URL is mistyped or some pages do not show when searched then google shows 404 error or page not found then it just ruins the user experience so to manage that we can redirect them to our site wherever we want them to visit our we can make a special page where we can put links of our menus to not mess the user experience.